Invite — Discuss — Book
Local Vocal was a proposed chat platform that would allows users to plan & book a group activity or outing in few simple steps.
The Idea — The Winner — Introducing Local Vocal
First prize winner of the first Thinkathon competition held in cleartrip.com.
The theme was to propose ideas that can help Cleartrip take the ‘Locals’ product to a next level.
Local Vocal is a chat platform that allows user to plan a group outing in few simple steps:
- Start a New Discussion
- Invite Users
- Search and Recommend the activities of your choice within the Cleartrip platform
- Vote for the ‘Activity’ of your choice
- And ‘Book’
- Increase in Sales — Through group booking
- Increase Downloads — Inviting/Enforcing non Cleartrip users to download Cleartrip.com app in order to participate in the discussion
- Real time user feedback — Lot of insights through group discussion/ chat data. What users like, what users don’t like
- The platform can also be used to enable group booking for the primary cleartrip products that is Hotels/Flights booking
- Working people — Office colleagues
- College/School Friends
- Family Friends
- What do they on weekends?
- How often do they go out in groups?
- How do they plan?
- How often is the planning successful?
- How satisfactory was the outing?
- How do they decide on what to do or where to go?
- What people do?
Movies, Dinner, Lunch, Theme Park, Outing nearby
- How often?
Every weekend, Alternate weekend, Public holidays
Whats app group, Skype group chat, Conference call
- Success rate
Less than 50%
The senior most, the experienced, team leads in the group decide
- Not everyone participates in the discussion actively
- People have different preferences
- Everyone will open different apps, take screenshots and make recommendations
- Lots of time the decision are left to people who are less busy or who take the initiative to plan
- Plan fails
- Satisfaction is low and the blame in on the person who makes the decision
Click the image below to experience the entire flow through this Marvel Prototype of Local Vocal